YOUR DIAGNOSIS
THE FLYING BLIND
Your machine is running — but without the intelligence it needs to target, resonate, or convert at its potential. You’re spending on instinct when you should be spending on insight.
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Audience Intelligence
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DEVELOPING
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Creative Output
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Paid Efficiency
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DEVELOPING
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Funnel & Conversion
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Retention
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Team Bandwidth
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YOUR IMMEDIATE INJECTION — DO THIS THIS WEEK
IMMEDIATE ACTIONS THIS WEEK: BUILD YOUR AUDIENCE LISTENING POST
Before you optimize another ad or brief another creative, you need to know what your audience is actually feeling right now. Here’s how to start this week:
- Pull the last 30 days of reviews on your top 3 competitor products on Amazon. Copy them into a doc and highlight every emotional word — frustration, excitement, confusion, aspiration. That’s your raw audience data.
- Search your category hashtags on TikTok and filter by ‘Most Recent’. Watch 20 videos. Note the language people use when they talk about the category — not your brand, the category.
- Run a 5-question post-purchase survey to your last 90 days of buyers. The answers to these questions will influence your next creative brief:
A) What were you trying to solve?
B) What almost stopped you from buying?
C) How did you find us?
D) What finally convinced you to buy?
E) How would you describe us to a friend in one sentence?
- Take those findings and rewrite your top performing ad headline using your audience’s own language. Test it against your control.
LENS WAS BUILT FOR THIS.
l.e.n.s. decodes real-time emotional sentiment from live social conversation, pulling topic clusters, emotional taxonomy, and cultural signals into a structured brief with actionable steps to market to your audience’s feelings. if you’re serious about closing the gap, let’s start with a complimentary audit of your brand. no pitch, just a clear picture of where the opportunities are.