Brands we've worked with
The problems that stall DTC growth
You've built a brand people love. But the growth engine isn't keeping up — and you can feel it.
CAC keeps climbing — and nobody can explain why
Your ad spend goes up, your cost per acquisition goes up. You're spending more but nobody on your team can pinpoint what's actually driving the increase or how to reverse it.
Your creative looks like everyone else's
Same UGC templates. Same "founder story" hooks. Same scroll-past energy. Your brand has a real identity — but your ads don't reflect it because your creative team doesn't understand your culture.
Traffic lands. Nobody buys.
You're paying to get people to your site, but your conversion rate hasn't moved in quarters. Your AOV is flat. The funnel leaks and nobody's watching the pipes.
You're over-reliant on paid media
Paid social is your entire growth engine. If Meta hiccups, your revenue dips. You know you need owned channels — email, SEO, content — but nobody's building them.
We built a system that connects cultural intelligence to creative production to measurable revenue — in one continuous loop.
We call it SEE / MAKE / GROW.
How SEE / MAKE / GROW works
Three phases. One team. No handoffs, no gaps between strategy and execution.
SEE
Our proprietary LENS tool (Live Emotional Narrative Signals) decodes social conversations into emotional sentiment. Not just positive vs. negative, but joy, frustration, confusion, and aspiration. LENS turns cultural signals into actionable creative briefs so every campaign starts with what your audience actually feels.
Social listening · Emotional taxonomy · Cultural EQ · Brief generation
MAKE
Creative production and brand building grounded in real audience emotion, not guesswork. Every asset is designed to resonate with the specific feelings your audience is already having about your category, so your brand stands out where it matters most.
Ad creative · Content · Campaigns · E-commerce stores & pages · Creative testing
GROW
Full-stack performance execution optimized for profitability, not vanity metrics. We manage paid social, paid search, CRO, on-page SEO, and email, and we measure success by contribution margin, not clicks. Our performance team has managed $112K+ in monthly ad spend at a 5x+ Marketing Efficiency Ratio.
CRO · Paid social · Paid search · SEO · AEO/GEO · Email · Unit economics modeling
How Misfit helped Spikeball surpass their annual DTC revenue goal in Year 1
Spikeball is a Chicago-based sporting goods brand that turned roundnet into a global phenomenon. Despite strong brand recognition and a passionate community, their direct-to-consumer channel was underperforming — too reliant on retail partnerships, battling severe seasonality, and lacking the strategic ecommerce management to unlock their real revenue potential. When their previous agency's contract ended in Q3 2025, Spikeball brought in Misfit.
The LENS Insight
One of our first moves was running a LENS analysis on the recreational sports category. What we found surprised everyone: people weren't drawn to rec sports for competition — they wanted casual bonding, physical activity, and an excuse to get together with friends. But modern pick-up sports had become too organized, too competitive, too serious. The exact opposite of what people were looking for.
That insight unlocked everything. Spikeball isn't just a game — it's the product that fits in your trunk, can be played anywhere, and only needs four people. We connected their creative directly to their brand ethos of "Find Your Circle," leaning into community positioning and tapping into the emotional drivers their audience already had. The creative hit harder because it was built on something real.
SEE what the audience actually feels. MAKE creative that connects. GROW revenue that compounds. This is the loop in practice.
Let's Talk
Ready to grow
differently?
No pitch deck. No pressure. We’ll figure out if there’s a fit — and if there isn’t, we’ll tell you.
We’ll respond within 24 hours. No spam, no drip sequence.